I just love adverts…for so many reasons. One of such is that i’m willing to see just how far a company can go to “market” her products and actually succeed in convincing me to buy….without forcing me or commandeering me at gunpoint. So i walked into an electronics store along Bode Thomas street in Lagos the other day to do a lil’ shopping and this is what i see on one of the deep freezers for sale…………..
I really didn’t make a fuss about the advert initially but on second thought i said to myself, “hey! What on Agboju is going on here?” (wanted to say “What on Jupiter is going on here but i just thot to free-style a lil’ bit and be more indigenous…..hehehehehe) Now back to the advert……and i can only ask myself one question, “Abeg, na wetin dem dey advertize?”. I’m really thinking and trying hard to understand what the lady is doing in the advert and i tried to come up with a few possible suggestions;
1. NEPA hasn’t brought light for days and the poor lady cant stand the heat anymore so she contemplates spending the night in the freezer..
2. She was on her way to work and the freezer suddenly appears and she falls into it
3. She just bought the skirt and shoes and what better way to show it off than bending down in front an innocent freezer.
Let’s look at the picture again shall we…this time a lil bit closer just to see how funny it looks…
Ok, i’m sure you know where i’m driving at by now. Why on Abgoju do we need to use Sex-Appeal to advertize products? (again, wanted to say “why on Earth do we need to use Sex-Appeal to advertize products? ..but i’m really feeling this Agboju flow…. It really beats my imagination when i see Sex Appeal being used as a vehicle to advertize products in the media. I mean come on guys, have we run out of ideas?. Here’s another one i came across while flipping through the pages of a popular Nigerian newspaper… And once again my people i ask myself, “abeg, na wetin dem dey advertize?” What exactly is being advertized here biko? It really took me a while to find out that this is actually an advert about furniture. You wouldn’t blame me now would you? Not with the lady’s hot legs occupying 80% of the advert…..lol…..and this is where the real problem lies ‘cos the whole aim of the advert is defeated.
Well, welcome to the world of “Advertsexment” or “Sexvertizing”where the advertisements have absolutely nothing to do with the product being advertized. This phenomenon can be explained in one phrase ……… Simply put, sex in advertising is the use of sexually provocative or erotic imagery (or sounds, suggestions and subliminal messages) that are specifically designed to arouse interest in a particular product, service or brand. The deal here is to use beautiful women (and increasingly, handsome men) to lure in a viewer, reader or listener, despite an obvious non-existent link to the brand being advertised. We dey even try for Naija. I did a lil’ research and decided to compile several different international adverts below. Now as you go through them, please be like me and ask your self…”abeg, na wetin dem dey advertize?”. Ready…..lets roll…….(emmm pls pardon the semi-nudity in some cases….and believe me, these are even the “decent” ones. Just trying to make a point)
Finally trust Naija na, we no dey carry last. I saw this pic which in the not too distant future may just be used for a generator advert…..
May God help us.
Please fill your thoughts and comments on this below.
UP next on JM Blog, find out what’ll likely happen when comedy goes to church!
PS: Did I mention that I won sumptuous cup cakes from Pastor M during the val period. At first, I was really feeling cool and trying to form……..
But this was actually my true re-action……….
That’ll do it for now guys. Thanks for making JM Blog your choice blog. Cheers.
Johnson Madichie is a social / inspirational blogger based in Lagos and affects the world from there.
“Every man will have his day”